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Prosperity, Sustainability & Purpose in Simple Ways


Karime Abib  - Sustainable Business Designer
Karime Abib
AdvantiKA's Founding Partner
Industrial Engineer
MBA & Sustainable Business Master
Affiliated B Leader, Champion & Adviser

Sustainable Supply Chain Expert
Thaís Blanco
AdvantiKA's Partner
Culture Transformation Expert

Certified Coach
Certified Board Member
Claudia Pitta
AdvantiKA's Partner
Ethics & Compliance Expert

Governance Expert
Certified Board Member

Collaboration Associates 


Elis Conde
AdvantiKA's Associated Partner
Master (MSc) Social Responsibility & Corporate Sustainability
B Multiplicator 
GRI Certified Specialist
Impact & Sustainability Reporting Specialist


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João Campos
Humb's Founder
Carbon Reduction
Madalena Cameira
Environmental Impact
Circular Economy
Inês Alves
Green Marketing
Circular Economy
Alexandra Resende
Public Relations
Social Impact
Why we are here



All businesses can be prosperous, contributing to a regenerative environment, a fair society and an inclusive economy. That is what we call a prosperous, sustainable and purposeful business.



(Click mission above to read our public statement)

We empower businesses and people to make sustainable ways reality —  ways for an inclusive economy, responsible to people and the environment of today and of the future. We help to create the possibility for a systematic harmony of people, life, economy and planet. 

about the founder


Founder & CEO

  • Executive MBA

  • 6 Sigma Black Belt

  • Sustainable Business Advanced Studies Master

  • BS in Industrial Engineer

  • Affiliated B Leader, Champion and Advisor

  • Supply chain professional - CPIM APICS certified

  • Driven Woman certified Group Leader

  • GLEC - Global Logistics Emissions Council Former Consultee

  • S2 Sustainability Strategies Member

  • Meditation & Mindfulness Teacher

  • Trained Ontological Coach

"I define myself as a change leader. Change for me is growth, not change for no good reason. My career was in the supply chain until I became an entrepreneur. I started as an engineer and became a manager when in my mid 20's. From there, my roles went into strategical levels and senior leadership. I started leading teams from the factory floor, working with operational people, truck drivers, and warehouse operators and with a strong background in quality. I worked by doing and implementing projects hands-on with my teams with great results. During my years involved with the sustainability logistics program at Unilever, we reduced CO2e emissions by 22%. I got good at that, and I was also good at developing processes and frameworks and new approaches to doing things. That went noticed. I began to see myself as being an "intrapreneur", always in the role of a change agent transforming the organisations, improving, going beyond. ​I believe that was what brought me to more strategic and senior positions influencing boards and different market leaders and what allowed me to become a sustainable business designer.

After 24 years, 13 of which at the leadership at Unilever, a best-in-class company in sustainability ( #1 Supply Chain according to Gartner since 2017), I've shaped my hunger for doing more in creating responsible business and supporting more significant transformations. I became to believe that all companies could do good in the world. I learned that was possible by helping to lead the Unilever Sustainable Living Plan, under our CEO at the time, Paul Polman. I learned about making sustainable business happen on the job before I studied any theory. But learning about the science, history and sociology behind it was an open mind moment for me. I become an entrepreneur, empowering others.

When people asked me what have I done in the companies I worked for the list is very long. I have acted as a designer and implementer of different processes and frameworks such as sustainability road maps​ for supply chains, including logistics and global quality programs. Factories became benchmarks in lean manufacturing under my coordination and full businesses established effective S&OP processes designed by me. I managed most operations in the supply chain and was the end-to-end head of one of the Latin American businesses at Unilever for a while. I also changed as a person, outgrowing my previous self. Training in mindfulness and deeper awareness, I could apply and develop new leadership models. For me, to be a valuable professional needs to come hand in hand with being a sound human being.

What makes me proud, beyond any other positive changes I created, is knowing I have influenced the lives of people I coached to grow and to achieve their goals positively. It is through knowing my work had a positive effect on the quality of life of others that I find fulfilment. Operators and truck drivers in Brazil and all over the Americas got better work conditions and became happier and more effective professionals. Women I coached are now empowered and have assumed new leadership positions. Many of my team members are now managing their teams successfully. Leaders I have influenced are today more conscious and responsible ones. I feel happy I helped that to happen."

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  • HARMONY: we believe in harmony between PEOPLE and PLANET.

  • TRUST:  we believe TRUST creates an environment for effective collaboration. We believe transparency, honesty and effective collaboration make trust. That is our virtual cycle. We believe that without trust, one cannot create a sustainable business.

  •  IMPROVEMENT: we believe in working for better and lasting results while harmonising short-term benefits for all our stakeholders. This is our one-day-at-a-time approach.

  • INTENTION: we believe that businesses can be successful today and tomorrow with the right choice for better and good. And generations ahead can benefit from that.

  • EQUALITY: we believe in promoting equality independently of race, gender, disability, religion, belief, sexual orientation or age in everything we do. Everyone is equal; everyone has great potential; that is how all people can be of outstanding value.



  • Medium-sized companies, recently listed or preparing to be listed and operating globally or in big markets, facing challenges of complexity, locally or globally

  • Medium-sized family companies running their business professionally and ethically, looking to leave their best legacy

  • Small-sized enterprises and startups that are willing to pursue an innovative sustainable business model or be fully responsible to the environment and society.

  • Areas or departments within big global Corporations interested in support for developing and implementing special programs, pilots or assessments related to sustainability topics or in sustainability training for teams, leadership and suppliers.

  • Any business interested in becoming a B Corporation or in reporting its positive impact from a strategic and authentic action plan.


  • NGOs: working under special conditions, we help NGOs that are invested in activities related to the Sustainable Development Goals to make good in a professional and financially viable way while keeping their mission 

Our Core Values
Our Customers


One Better World
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AdvantiKA is a GLEC former Consultee and Friend

Pascal Kienast

Pascal is a man of action, trustworthy, persistent and with a lot of energy. He helps his customers to grow within a sustainable energy future.

Pascal brings ten years of experience in the area of energy. During these years he was working in different environments: project management, leadership, organizational and business development. These skills are his basis to develop projects which challenge the status quo and drive forward a caring and sustainable economy.

Pascal is currently putting his heart and soul into solutions that are at the forefront of an energy transition. Beside a mandate within the Swiss Competence Centers for Energy Research as technology knowledge transfer officer, he is consulting firms and investors in sustainable energy solutions with his companies K-Wave Consulting GmbH and Clemap AG. They work closely with partners and products to look at processes, methodologies and technological tools to elevate to the newest standards, save cash and improve reputation. Pascal’s experience, ambition and network serves as support for the Challenge Arena product.

David Perry

David worked as a software developer in Silicon Valley for 23 years. He moved to Switzerland in 2010. He is a Certified Ontological Coach. David's life-long quest is to understand how to bring freedom and fulfillment to personal development.

David helps people during moments of change in their lives, through enabling them to  embrace new possibilities. As any sustainability journey requires changes in the way people view the world and what they can do about the future inside their businesses, our partnership brings an important personal support to AdvantiKA's customers, whenever that is relevant for the success of the project and the people behind it.

Julio Franca

Julio is a well seasoned professional with over20  years of international cross-functional expertise in areas such as Supply Chain, Procurement, Customer Service, Finance and Learning. He has worked in organisations such as Unilever and Accenture and has advised an extensive range of clients in Consumer Goods, Retail, Consulting and Learning. Julio has successfully lead several transformational programs in blue chip companies around the world and is a professional widely recognised by his intellectual, creative and hand-on approach in fast delivering  tangible results to his clients and partners. Developed through his large range of different strategic and operational roles in blue-chip multinationals, Julio possesses strong leadership skills, natural ability to influence different stakeholders, multicultural multi language experience and well superior communication and facilitation skills.

He holds a Bachelor's Degree in Naval Engineering with a minor in Logistics from Universidade de São Paulo, a Master Degree in Finance from Fundacao Getulio Vargas and a MBA from Rotterdam School of Management. He is also APICS and CIPS certified and fluent in English, Spanish, Italian and Portuguese. Based in Mexico, Julio has lived in 7 different countries (Brazil, Chile, Italy, Netherlands, Unite Kingdom, Germany and Mexico), has travelled over 80 countries and possesses differentiated general culture.

Our Partners



AdvantiKA GmbH submitted its B-Impact Assessment TM and its founder became a trained B-Leader. 

Empowr International was piloted and later the full program was initiated under its own brand and managed/communicated under its new website 




AdvantiKA GmbH is founded with the mission of providing assessment, solutions and designing process’ alternatives for companies that want to achieve positive triple bottom line results: environmental, social and financial benefits, within their core operations, and related services. AdvantiKA mission is to help its customers to create a fairer world while being profitable.

AdvantiKA becomes a member of S2 Sustainability Strategies, the Natural Step Schweiz and embraces its philosophy, framework and the Future-Fit Business tools to create a transformative sustainable business for today and tomorrow.

The first AdvantiKA's event for promoting sustainable business case happens in partnership with S2 Sustainability Strategies - The Natural Step Schweiz and Green Buzz Zürich and supported by WWF, Jungle Folk, the Blue suit and Patagonia.



AdvantiKA initial idea is built on the basis of collaboration, meaning we work with other experts, organisations and companies to achieve our results.

We promote good ideas and success stories, because we believe all business can be

“Business with a Greater Purpose.”

Our values of harmony, trust, improvement, intention, equality and developing others shall be in all what we do. This is the beginning of AdvantiKA journey, and we believe this is every business journey. Initial partnerships are established and initial workshops have been promoted.

AdvaniKA’s domicile is defined at Impact Hub Zurich, a community of entrepreneurs, creatives and techies, who live by the credo of  “we create, we connect, we care”. The Impact HUB is a global organisation present in 5 regions of the world at 80+ locations.

Company history
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